In today’s digitalise world, Social Media Marketing has become the strongest tool to develop and reinforce the brand. If you are a business owner, a startup founder, or a marketing expert, knowing about how social media helps in growing your brand is important. The transformation in customer attitude has made social media marketing a powerful tool. Social media platforms like Instagram, Facebook, and LinkedIn are not only about posts and sharing new updates; if social media platforms can be used strategically, they can help uplift your brand and give your brand a new identity. In this blog, we will guide you through how social media marketing helps to build your brand, its benefits, ways SMM builds a brand, challenges, some tips, and much more.
Social Media Marketing: Quick Overview
Online Social Media Marketing (SMM) means utilising the platforms such as Instagram, Facebook, YouTube, LinkedIn, and more to promote your brand, connect with people, and fulfill business goals. Social media offers two-way communication by sharing content, and the audience reacts through comments and sharing. SMM contains strategy, planning, content creation, community development, and data-powered decision making. When the process executes correctly, then SMM helps in building your brand’s presence. Social Media Marketing includes activities such as:
- Photo, videos, and stories posting
- Paid Ads
- Interacting with the audience via comments and messages
- Analysis of performance through data
- Generating content that educates and motivates
- Developing an online community
Why is Social Media Marketing important for Brand Building?
Here are various reasons to get to know about why social media marketing is the best way to build your brand:
- Brand Awareness: Social media platforms assist in introducing your brand to a wider audience at a fast pace. Audience shares posts, tagging friends, and recommending businesses they find favourable. With the help of posting regularly and engagement, more people will get to know about your brand, such as your name, logo, and product style. More visibility of the brand means for customers for your customers.
- Develop Trust: Do you know? Customers trust those brands that are clear and engaging. When you show behind-the-scenes moments, the whole team, values, as well as your customer stories, the audience begins trusting the brand’s originality. The trust always develops through replying to comments and messages, posting real reviews, as well as by posting helpful content. More communication shows the dependability of your brand.
- Cost-Effective: As compared to television advertisements, billboards, or the printing media, social media is the most cost-effective. As you can run advertisements with any budget, boost posts to reach a large amount of audience, target a particular audience, and tracking of every penny you spend.
- Valuable Customer Insights: The social media platforms offer string analysis tools that showcase your audience, their likes, best content performance, and motivating elements. It assists in enhancing your strategy and generating the content that people appreciate the most.
- Stay Competitive: In today’s era, every business on social media helps in engaging with the latest and viral trends, learning your competitors’ strategies, and remaining relevant in your own industry. Staying active makes sure that your brand’s identity is not left behind.
How Social Media Marketing Helps to Build Your Brand?
Google Ads supports various types of campaigns for different goals such as sales, leads, traffic, and brand awareness. Given below are the details:
- Search Ads: These ads are the text ads that feature on Google search results when someone searches for keywords associated with your business. These are suitable for lead generation and service-based businesses.
- Display Ads: These photo advertisements are shown on websites, applications, and Gmail across Google’s Display Network. It is best for spreading the awareness, again targeting the users and spreading to a large audience.
- Video Ads: These are the types of ads that feature on YouTube before, during, and after videos. They are suitable for promoting the brand, for storytelling, and for boosting engagement.
- Shopping Ads: These are the ads that show product photos, prices, ratings, and details of the store on Google search and shopping. These ads are best for the E-commerce brands, digital stores, as well as product-based businesses.
- App Promotion Ads: These are also known as the App Campaigns that promote the mobile apps on Search, Play Store, YouTube, and display. These ads are suitable for boosting the installation of apps and driving purchases and signups.
- Performance Mx (PMax): It is an AI-powered campaign that runs through all Google channels like search, display, YouTube, shopping, Gmail, and Maps. They are best for e-commerce as well as multi-goal campaigns.
- Local Ads: These are the local campaigns to drive the visiting of stores, calls, and in-person sales for local businesses. Local ads are suitable for shops, restaurants, clinics, as well as physical stores. These advertisements feature on maps, search, YouTube, and display.
- Discovery Ads: These ads are advanced visually and are shown across the YouTube homepage, promotions of Gmail, as well as the Google Discover page. These are important for showcasing your product, expanding brand awareness, and reaching new customers.
- Remarketing Ads: These ads are also known as the Retargeting Ads. They target those audiences who already visit the website, have seen your videos, and add to cart. These ads are suitable for boosting conversions and retargeting the audience.
How Does Google Ads Help Different Business Goals?
Let’s talk about how Google Ads helps in achieving different business goals. They are:
- Lead Generation: If you have the aim to generate leads, Google Ads is very impactful as it utilizes Search campaigns by targeting keywords with high potential, Performance Max, conversion tracking, and maximizes cost per lead (CPL).
- Online Sales: For the e-commerce business, Google Ads directly helps in online sales. Utilising shopping campaigns, Performance Max, retargeting the cart visitor, and measuring return on ad spend.
- In-store Sales: If you have an offline store, use local ads through targeting the location, empower “visit us” in ad copy, and track results using Google Ads conversions for visiting the store.
- Application Promotion: By utilising the App Campaigns in Google Ads to promote the installation of the application on various platforms like YouTube, Play Store, and Search. Maximise for high-value generating users through the tracking of sign-ups and purchases.
- Brand Awareness: Usage of YouTube Ads and display helps in developing brand identity. Utilise Demand Gen ads to generate interacting creatives that target the customers emotionally.
How to Set up Google Ads?
- First, define your goals like sales, leads, achievement, installation, and visibility.
- Now select the correct campaign as per your goal, such as search, shopping, and App Campaign.
- Third, do the keyword research as well as target the audience through the keyword planner and avoid the negative keywords.
- Generate transparent, full of benefits ads, including call to actions.
- Maximise the landing pages with an ad message to ensure fast loading.
- At last, set up the conversion tracking through Google Analytics and Google Tag Manager for tracking the conversions.
Conclusion
Google Ads is not only defined as an advertising tool, but it is also a fuel for the growth of your business. With the help of targeting, adaptable budgeting, strong automation as well and measuring time, Google Ads helps every business to achieve its goal. In the above-mentioned blog, get to know about how Google Ads help grow your businessand achieve different goals.
Klicksurge Pvt Ltd.
Klicksurge Pvt Ltd is a leading App Development and Digital Marketing company based in Noida, India. We specialize in building high-performance mobile applications for Android, iOS, and cross-platform solutions using Flutter and React Native. Along with this, our expert digital marketing team helps businesses grow through SEO, social media marketing, content creation, and paid campaigns.